You can break through the noise

The sheer amount of content we're faced with every day is overwhelming. But don't get us wrong, cutting through the noise IS possible. At Substandart, we'll bring out the unique in you and your art and make your brand unmissable. No matter if you're a huge label, an independent creator, or just someone who believes that marketing is a form of art.

What do we do?

Strategy planning

You tell us about your vision. We come up with realistic goals and find a way to use your resources to the fullest.

Brand development

We look at the bigger picture: the story that you ultimately want to tell the world. All other marketing activities will be aligned with this.

Media production

Together with our network of awesome creative professionals, we support you in producing showstopping videos, music, photos, websites, social media content and much more.


We share your art with the world, make sure it reaches the right people & gets the love it deserves from them.

Marketing & public relations

We make a lot of noise and help your audience find their way to you through clever marketing and PR campaigns.

Project management

We bring your ideas to life and coordinate your projects to make the process as smooth and stress-free as possible for you.

Marketing agency designed
for artists

We are not just another marketing company that will tell you to "make some trendy TikToks" and bend over backwards to fit in with the current trends. We know that a great story & being true to oneself is what makes or breaks a remarkable artist. We create brands that feel just like that - unique, yet authentic.

Our process

1 Learning about your vision and ideas

First of all, we want to get to know you. We find out who you *really* are, what kind of projects are on your mind and what you want to achieve in the long run.

2 Working on your brand and strategy

We distill the knowledge from the first phase and find a fitting persona, messaging, as well as style that fits you and your project. Then, we decide what steps we need to take to achieve our goals.

3 Implementing the concept

Lastly, we get down to business and carry out your project according to what we have established in the previous phases. Together we create something awesome that we're proud of.

FAQ (you)

Why should I care about my brand? + -

Your brand encompasses all the elements that make you memorable. It's about how your art is perceived and experienced. Creating a strong brand leverages your personal and artistic identity and helps you stand out from the crowd.

Who do you work with? + -

We work with independent artists in whom we see viral potential, but above all intrinsic motivation and a strong mindset. In addition to this, we collaborate with a variety of companies and organizations in the creative industry that need expert support in digital marketing, branding and media production.

How much do your services cost? + -

The cost of each project is individual, depending on the complexity and resources needed. Get in touch - we'd love to talk about your project and see what can be done.

Are you a label in sheep’s clothing? + -

For the independent musicians who work with us, we also offer distribution of their music. We do this because we believe that in a democratised music industry, everyone should be able to release their music without being tied down for years to a huge corporation. The difference between us and a typical label is that we bill for our services like a normal company and don't want to see a single penny of your royalties. They belong to you.

Is it only about music? + -

No! Even though we specialise in the music industry, we are happy to provide marketing services to any creative business or artist.

show the world your unique & creative side